INTERVIEW WITH CNN ECONOMY

On June 19, Agustín Bignú, co-founder of Human Trends, was interviewed on the CNN Economy program directed by Santiago Bulat and Julieta Tarrés. In this interview he talked about the beginnings of Human Trends, the services we offer, the reports made about the protests on June 20th occurred in Argentina and how certain practices are carried out at Human Trends. Interview Reporter: "Tell us a little bit about who you are and what you do." Agustín: "Human Trends is a technology-based company that performs two services: the first is research in social media and open sources such as Twitter, Facebook, Instagram or newspapers, the second is to apply artificial intelligence algorithms to personal data that can be provided by a company, for example". "Within social media research, data is collected…
Read More

Conspiracy, confinement and politics

INTRODUCTION Newton's third law: "For every action there is an equal and opposite reaction." Most of us associate this statement with the field of physics and exact calculations, however, many of the dynamics observed in the world around us are also fulfilled in the social movements of which we are part. On Saturday, March 14, 2020, the government decreed a state of alarm throughout the country, forcing millions of people to remain in their homes. Most of us Spaniards understood the need for such a measure and complied with it, but as our friend Newton predicted, there has also been some resistance. In sociology, this dynamic produces what is known as a social counter-movement. The truth is that we are more used to them than we think, for example, we…
Read More

RECOMMENDATION WHEN BUYING PRODUCTS

Recommendation is something we face every time we go online. Pages like Amazon, Google or Netflix use it and recommend purchases, possible interests or movies you might like based on your past. It is something characteristic and that always calls the attention for the fact of being invasive and "getting inside" us to a point that they recommend products and interests that even you did not know you wanted or had. At Human Trends we do not share this thought and wonder if it is possible to recommend something without explicitly using your personal data. That is, without making "personalized" recommendations. The answer is yes, and here is how we do it. Recommendation Before we start, it is interesting to ask what a recommender system is. This is a simple…
Read More

CRIMES IN SAN FRANCISCO

Can crime be prevented? As difficult as it may seem, the answer to the question that opens this article is: in many cases yes. We are in the age of information, the age of data, and, learning from this data, we can obtain information about virtually any phenomenon, and in particular crime. The detection and prevention of crime is one of the great challenges faced by law enforcement agencies in making citizens' lives safer. In this article we show how at Human Trends can contribute to the detection and prevention of crime Association rules One of the most intuitive and interpretable techniques of Machine Learning are the association rules. A rule of association is defined as an implication of the type "if X then Y": X ⇒ Y where X…
Read More

CHURN DETECTION IN COMPANIES

The churn or attrition rate measures the percentage of clients who abandon a company's services in a given period of time. It is a behavior that must be known if you want your company's business strategy to be effective. There are several ways to quantify this behavior, most of them are a posteriori data which only provide information from the past. This approach to the problem is fine if we want to take stock of customers. However, the most effective strategy is to learn from this past in order to prevent future customer abandonment. In other words, knowing what we have to change in our sales strategies or products to prevent customer abandonment. In this article we show how Human Trends can help your business predict the customer profiles that…
Read More

HYSTERIA, TOILET PAPER AND AWARENESS

How many times a day do we hear the word "coronavirus"? For each of us that term is accompanied by a burden of different thoughts, attitudes and emotions, however, our behaviors in large-scale social emergency situations tend to follow the pattern of the group. So, in this case, how are we acting? This small article summarizes some of the reasons why social hysteria has been generated, what have been the best mechanisms of awareness and what social engineering can contribute to reduce the problem. Social hysteria On 31 January 2020, the first case of coronavirus was recorded in Spain. This incident monopolizes the news at national level and represents something disturbing but anecdotal for our daily routine. From February 28, 2020 the number of affected begins to increase and the…
Read More