MIGUEL ÁNGEL LIÉBANAS - CEO
Our main goal is to democratize
Artificial Intelligence
Privacy
With the increase in personal data, we encounter ourselves more exposed than never before. We leave our single identity behind to start having two, the real one and the digital one.
In Human Trends we respect people's privacy in both worlds, digital and non-digital. In order to make that happen, we do not accept projects that may not respect this principle. Furthermore, our results will never draw conclusions on an only person. We do not have the need to see the tree in order to know how the forest looks like.
Transparency
The ends do not justify the means. Only by knowing how our methods and algorithms work we will be capable of selecting those that are in line with our values. The algorithms used in Human Trends assure actionable insights, not only to help in decision-making, but also to detect possible biases.
No discrimination
The purpose of Mathematical models is to optimize the solution of the problem they are trying to solve. They do not assess the possible consequences of a given choice on the people concerned. Our team is committed to thoroughly review our models to avoid this type of behavior. This is possible thanks to the openness and transparency of the models we use.
Performance
Work bounded by ethical principles does not prevent us from obtaining excellent results. Our team of multidisciplinary researchers not only approaches the task from the perspective of data analytics, but goes beyond that. With experts in complex systems physics and social engineering, we approach each task from a global perspective. We are committed to delivering a high quality and applicable product.
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Artificial Intelligence +
Intelligence Analysis +
Quantum Computing +
Applied Creativity
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Products
Technology
Media listening
Traditional and digital media platforms
Tracking of advertising campaigns
Social network trends analysis
Location intelligence
Detection of optimal locations
Crime analysis
Traffic and pedestrian indexes
Intelligent vision
Customized objects and logo detection
Capacity and anomalous behavior alerts
Face recognition
Systems optimization
Optimization of production systems
Delivery route optimization
KPI monitoring and improvement
Prediction
Customer profiling from an ethical point of view
Fraud detection
AI lead scoring
Network analysis
Microinfluencers detection
Interested communities
Misinformation analysis
Voice recognition
Phone conversations analysis
Human/machine communication
Speech to text
Intelligence analysis
Competitors analysis
Foresight and risk assessment
Insiders detection
Success stories
PERSONAL CARE INDUSTRY
We need to find razor blade customers on social networks
Since the main sign of using a razor is being clean-shaven, the AI team developed an algorithm for visual recognition of clean-shaven men. Profiles that scored a high probability of being clean-shaven received advertising from the brand, while men with beards scored a low probability and were not contacted. Without creativity, artificial intelligence is a directionless tool.
POLITICS INDUSTRY
We need to find influencers interested in our political program
Microinfluencers can make a difference. Users with high impact in their community willing to collaborate with the communication campaign. Our team is able to detect them thanks to the use and understanding of complex systems physics.
Services
